Marketing is a wide field and you will find ample opportunities to make your career. It opens up a lot of avenues for you. As it is a broad concept, there are different profiles that you can specialize in. Choose the field you are interested in and get ahead in your career.
PGDM in Marketing (Post Graduate Diploma Management in Marketing) prepares you to be future leaders in the field of marketing and business. The syllabus covers topics related to consumer behaviour, market research, market analysis, digital marketing, sales and distribution, branding, media planning and many more. Pursuing PGDM in Marketing from the best PGDM colleges in Mumbai will help you establish your career in the field of marketing.
Best Marketing Career Opportunities after PGDM-
- Brand Manager– Brand Marketing is a fun and dynamic field. A Brand Manager is responsible for developing brand strategies, devising plans for brand growth and implementing brand plans to achieve the business objectives. They are like the brand guardians that ensure the company’s products, services and other product lines reflect the existing and potential customers. They are always at the top of marketing trends, keeping an eye on them. They also keep a close eye on their competitors so they can stay ahead of the competition.
- Sales Manager- Sales managers are ambitious, adventurous, enthusiastic and confident. If you think you have these skills, then this field is a perfect choice for you. A sales manager guides the sales team. They set the target for sales, provide training to the sales team, build a sales plan and analyze the data. They work with other departments and understand customers’ preferences, store and organization’s inventory and work closely with research and design departments.
- Digital Marketing Manager- There has been exponential growth in the field of Digital Marketing in the past years. You can make your career in Digital Marketing after pursuing your PGDM in Marketing from the best b schools in Mumbai. Various areas in digital marketing include Search Engine Optimization, Pay-Per-Click, Social Media Management, Content Marketing, E-mail Automation, Website Development etc. Aditya School of Business Management provides certification courses in Digital Marketing training. It is one of the promising fields to make your career in.
- Market Research Analyst- Market Research Analyst, also known as Market Researcher gathers data and insights about the market, consumer behaviour and competitors. This data helps the organization in developing strategies and getting an edge over competitors. Their research helps the company to understand its target audience, sales trends, market conditions, how effective the campaign was and new ways to gather data. If you are interested in research and analyzing data, then Market Research Analyst is the perfect role for you.
- Media Planner-Media Planning is fun and challenging field to work in. A media planner should possess key skills like perseverance, good communication skills, able to work under pressure, effective organizational abilities, enthusiasm and commercial awareness. A media planner makes actions plans for advertising campaigns so that it achieves the marketing objectives of the clients. If you think you have what it takes, then you can make a good career in media planning.
Now that you have an idea about different career opportunities in Marketing, it is also important to choose the best institute to pursue your program. Aditya School of Business Management is one of the top PGDM colleges in Mumbai.
Pursuing PGDM in Marketing from ASBM will open up a plethora of opportunities for you. The curriculum is modelled with a practice-based approach which will help in building all the executive skills required during working in an organization. These are some of the alumni who studied at ASBM and got placed at well-known companies- Rahul Anand (Ugam Solutions), Ramesh Maria (Vijay Sales), Manisha Pandey (Property Pistol), Aaryan Sayyed (ORRA), Piyush Wasankar (Lodha Group) and many more. For further details regarding the program and the institute, you can check the website https://www.asbm.edu.in/