Imagine a scenario where you have too many options to choose from but you are confused about what to choose because you are not clearly familiar with your choices. The same thing applies when you are choosing your post-graduate program. Post Graduate Diploma in Management (PGDM) caters to many fields namely- Finance, Marketing, Human Resources, Operations, IT, Hospital Management and many other sectors. Read the blog to get a further understanding of PGDM in Marketing.
Overview-
PGDM in Marketing is the most sought-after course by management aspirants. It is a dynamic course and has a lot of potential. Every company needs to market its products and services because, in the end, it is the sales that matter. Marketing makes it possible and therefore recruiters prefer candidates with a diploma in marketing. PGDM in Marketing in all the best institute for MBA in Mumbai is a 2-year program where you can choose your specialization in the last year. Now that we have scratched the surface, let’s look further at the syllabus, scope and career prospects.
Syllabus of PGDM in Marketing-
The syllabus will give you a clear idea of the subjects you will learn in this program. This can help you make a clearer decision about the program.
Semester 1
- Principles of Management
- Fundamentals of Communication and Interview Preparation
- Financial Accounting
- Marketing Management
- Human Resource Management
- Managerial Economics
Semester 2
- Strategic Management
- Innovation Management
- Cost Accounting
- The Integrative Manager
- Mastering The Interview and Networking Skills
- Elective Project
The syllabus for the first two semesters is general irrespective of your specialization. The second year is where you choose your specialization. Below are the subjects related to marketing-
Semester 3
- Marketing Research
- Advertising and Sales Promotion
- Marketing Finance
- Consumer Buyer Behaviour
- CRM
- Distribution Management
Semester 4
- Product / Brand Management
- Internet Marketing
- Social Media Marketing
- E-Commerce
- Project
The subjects in Semester 3 and Semester 4 focus more on topics related to marketing which will help in understanding the market, consumer behavior, brand management and other related topics. This helps in building your interpersonal and communication skills. You will get a deep understanding of the subject and become a good marketer.
Scope of PGDM in Marketing-
There is a wide scope of marketing in every field. Every company wants to promote their products and services. So, it is one field that will always be in demand for smart resources. Digital Marketing, once a niche field, has become an essential tool in the marketer’s arsenal in today’s time. This is a field that is currently thriving due to the immense growth of digital brand discovery for every market segment.
Benefits of PGDM in Marketing-
There are several benefits of pursuing PGDM in Marketing. It helps you build a skillset essential for the corporate world. The skills you develop are communication skills, problem-solving, critical thinking, project management, public speaking and other such skills. These will help in shaping your personality and building your confidence.
Career Prospects-
After you complete your PGDM in Marketing from top business schools in Mumbai, you will have brighter prospects in the field you are interested in. The most prominent job roles you can apply for are – Marketing Manager, Sales Manager, Brand Manager, Market Research Analyst, Digital Marketer etc. As marketers have high demand in the market you are also offered a lucrative salary. So, making your career in marketing can turn out to be fruitful for you.
PGDM at ASBM-
Aditya School of Business Management ranks among the top 10 MBA colleges in Mumbai. The curriculum here is designed in such a way that it bridges the gap between industry and academics by introducing innovative teaching techniques. It aims to enhance your leadership skills and nurtures world-class managers with analytical tools, business philosophies and exposure to real-life unstructured situations. It also has an excellent placement record with the alumni placed in top companies like Vivo, Vijay Sales, Jaslok Hospital, Property Pistol and many more such leading companies. If you are looking for the best PGDM college to pursue the program, then Aditya School of Business Management is the perfect choice for you. For more information regarding the course, you can visit the website https://www.asbm.edu.in/